Launch Checklist

Dedicated landing page

One page, one offer, one action — not your homepage.

Clear headline & subhead

Communicates the offer within five seconds.

Mobile-optimized

Loads fast and looks right on phones.

Single primary CTA

One obvious next step, repeated down the page.

Trust elements

Reviews, logos, guarantees, and proof are visible.

Analytics installed

GA4 (or equivalent) firing on all pages.

Conversion events defined

Leads and purchases tracked as events.

Pixel / tags placed

Meta pixel, Google tag, etc. are live.

Call & form tracking

Every lead source is attributable.

Dashboard / reporting

A single place to see the numbers.

Compelling offer defined

A clear, no-brainer promise.

Creative assets ready

Images and videos in the right formats.

Ad copy drafted

Hooks and variations written.

Brand consistency

Visuals and voice match across assets.

Compliance checked

Claims and policies won't get you banned.

Lead capture works

Form / booking tested end to end.

Instant confirmation

Auto-reply or thank-you page fires.

Nurture sequence

Email / SMS follow-up is scheduled.

Speed-to-lead process

New leads are contacted fast.

CRM in place

Leads land somewhere you can work them.

Ideal customer defined

You know exactly who you're targeting.

Audiences built

Cold, custom, and lookalike audiences ready.

Exclusions set

Existing customers / converters excluded where needed.

Budget & bid plan

Daily budget and bid strategy decided.

Geo & schedule set

Locations and dayparting configured.